By Charlotte Hartshorn

Mr. Bobby Cruz
Athletic Director- United ISD

Bobby Cruz graduated from United High School in 1988 before attending The University of Texas at San Antonio, acquiring a Bachelor of Arts degree in 1993. He received his Master of Science degree in Educational Administration from Texas A&M International University in 1995. Bobby has been married to his wife Laura for 21 years and together they have two daughters Isabella (17) and Gabriella (13).

Mr. Cruz is entering his 25th year in education, spending 21 of those with United ISD. He began as a middle school coach then became the assistant coach of the boys basketball team, before eventually becoming the head boys’ basketball coach at United High School. In 2007, Bobby was selected as the Director of Athletics for United Independent School District and is beginning his 11th year as director.

Bobby commented, “I am very appreciative of the opportunities that UISD has given to me and my family. I am surrounded by great administrators, principals, board members and a great superintendent, all who value the importance of athletics and extra curricular activities. I have been fortunate in my career to have worked with amazing coaches in our district who work diligently every single day to put our kids in a position to be successful in the athletic arena and at the same time teach life lessons that will help them become successful after they graduate.”

United ISD is located in Laredo, Texas and has 4 high schools (6A), 11 middle schools and 30 elementary schools. The district’s enrollment is 44,000 students. Last year, over 7,000 students participated in athletics at UISD.

Bobby is currently a member of the THSADA, THSCA and TGCA and his goal is to promote these organizations and enroll as many coaches as possible from United ISD to help them grow professionally and raise membership for our associations.


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